excellent branding identity by hightone publication

couple of my projects have made it into excellent branding identity book by hightone publication. i am pretty excited to have my work featured alongside works of such well-known designers such as Stefan Sagmeister and Emanuele Cecini and such.

just got my hard copy of the book in the mail, and gotta say – there’s lots of great material in this book. excellent branding id23

colnago pista molteni circa 1970

just over a year ago i got an email from jon (spain) asking some assistance in identifying a track bicycle he just received from his dad. his father believes this bike was built for Michelle Dancelli from Molteni team. however, when this bike made it back to its new home in spain it was repainted to match its team colors. now jon wants to do justice and restore it back to its original glory.

looking at the headtube lugs and seat stay caps my first choice would be Masi. so we went back and forth trying to zero in on the correct origin of this frame to no avail. however, once the frame was stripped to bare metal the origin was revealed: COLNAGO engraving on seat stay caps.

just yesterday jon sent me some awesome final pics of his finished MOLTENI bike and shared an interesting story that went along with it:

Hey Alex,

a simple anecdote…
my dads team-mate and friend came by to see the bike and had a little discussion with my father on “how” they bought the bike.

It turns out they bought the bike in Cambiago (next to Monza), at what the time was Colnagos “workshop”. They went to get measurements for a road bike. The bike was simply there and was bought that same day from Ernesto.
What my father had in mind about the vigorelli velo was actually true, but 2 years before and so as to get the measurements for a Masi…

I was like ” now.. whos going to believe this?”. but as my dads friend has said ” at most 8 guys worked there and Ernesto was a normal man”

molteni arcore