3D advertisement for KNIGHT MOVES

i am constantly looking for ways to build a better ‘mouse trap’. luckily KNIGHT MOVES cafe has a busy train stop directly across the street from it. from 7 to 9 am crowds of under-caffienated people continuously board downtown-bound trains one after another just steps from KNIGHT MOVES. to raise awareness of a ‘cool’ coffee house i’ve decided to bridge the 2D advertisement with a third dimension – scent. a simple humidifier-like devise would be connected to a ventilation port located below the vibrant ad poster.

train shelter

a conversation could go something like this:


infographics take 2

as a bonus i’ve created a second visual skin for this project. in the second version illustration is used to amplify the effects of data presented. also, data is delivered in much simpler way for easier grasp. please note: second version has not been fully developed. for now it’s just a ‘departure point’ and could be developed further if it proofs to show enough promise.