just finished it.
i am constantly looking for ways to build a better ‘mouse trap’. luckily KNIGHT MOVES cafe has a busy train stop directly across the street from it. from 7 to 9 am crowds of under-caffienated people continuously board downtown-bound trains one after another just steps from KNIGHT MOVES. to raise awareness of a ‘cool’ coffee house i’ve decided to bridge the 2D advertisement with a third dimension – scent. a simple humidifier-like devise would be connected to a ventilation port located below the vibrant ad poster.
a conversation could go something like this:
as a bonus i’ve created a second visual skin for this project. in the second version illustration is used to amplify the effects of data presented. also, data is delivered in much simpler way for easier grasp. please note: second version has not been fully developed. for now it’s just a ‘departure point’ and could be developed further if it proofs to show enough promise.
i’ve been working on this project for a while. the assignment is to create a visual representation of data provided. i was given a 4 page document containing facts and data to be incorporated into infographics.
4 panel structure: 1. the visual hook, 2. the meat of the problem, 3. possible solutions, 4. a call to action.
downstairs from where i am a new coffee shop knight moves is due to open up soon. i am not quite sure how i feel about their current logo, so i’ve designed my own version. fits nicely on a letter head, business card etc. works well in just one color.