what were they thinking?

just recently on my travels through the wild rivers of FLICKR i’ve stumbled upon this mind-bending concept from what used to be a reputable brand “Bottecchia”.

certainly, i understand the whole thing about 80’s being the frontier of the crazy experiments and the whole blah-blah-blah about it. but can somebody explain to me the reasoning behind this one? it looks like a road hazard to ride.

for now, i can only imagine that conversation between the bottecchia frame builder and the marketing director shortly after unveiling this “master piece” to be something like this: 

Salute Francesco!


I just got an email from an avid bicycle collector and a friend Pete, who’s been expanding his collection of cycling history. He just recently acquired three bottles of vintage vino by Francesco Moser. Pete also has a stunning collection of over 60 vintage F.Moser jerseys plus an impressive collection of steel racing bicycles. 

just a small part of Pete’s collection. extra points if you can guesstimate the total worth in that room.

F.Moser for GazzettaTV