i am constantly looking for ways to build a better ‘mouse trap’. luckily KNIGHT MOVES cafe has a busy train stop directly across the street from it. from 7 to 9 am crowds of under-caffienated people continuously board downtown-bound trains one after another just steps from KNIGHT MOVES. to raise awareness of a ‘cool’ coffee house i’ve decided to bridge the 2D advertisement with a third dimension – scent. a simple humidifier-like devise would be connected to a ventilation port located below the vibrant ad poster.
a conversation could go something like this: